6 Tools That Every Online Startup Should Consider

Although running a startup comes with several valuable benefits, such as flexibility and independence in the decision-making process, it also brings a set of challenges. Managing a newly created business on your own with a tight budget and constant lack of staff can and inevitably will consume all of your free time and energy. As such, you should find and implement some software solutions to optimize your business operations.

In this article, you will find information on the essential tools every startup owner should consider investing in. Apart from finding a reliable CRM tool and an email marketing app, you should also pay attention to cloud computing services, project management tools, and SEO and content marketing tools that will help you manage your online presence. Continue reading to learn more about useful solutions that will enable automating some tasks, freeing up more time for creativity.

Cloud Computing Services

When running an online business, you need to find ways to simplify and automate some of the most time-consuming tasks. One of the best options is cloud computing, which allows you to store your data on remote servers so that you can access them from any device with internet access. Such platforms will also help you automate some of the most time-consuming tasks, such as email marketing and accounting.

Some of the most popular cloud computing services are Dropbox, Google Drive, and AWS. With these platforms, you can share different files with your team members or customers on any device and from any location. Additionally, the platform will allow you to automatically sync new or edited files so that no important changes are lost.

However, depending on your business niche, you might need a high-performance solution – HPC cloud. For example, it will come in handy if you’re dealing with automotive, manufacturing, or life science computing.

CRM Tools

Most of the time, it’s hard to stay in touch with your clients and remember all the information you have about them. As a result, you might forget to mention something important or use the wrong email address for a customer that is on your mailing list. A CRM tool will allow you to keep track of all your contacts and ensure that important information is not lost. It will also help you organize your team members and their workload when managing several projects.

One of the most popular CRM tools is Salesforce. The platform allows you to track leads and manage contacts, activities, and tasks. Another helpful option is HubSpot. The CRM tool provides you with a robust sales pipeline, social media integration, and marketing automation capabilities. You can also consider using Zoho CRM, which includes email marketing and communication tools.

Email Marketing Tools

An email marketing application is another essential tool that every online startup must invest in. The platform will enable you to keep in contact with your customers and followers by sending them newsletters and updates from your business. As a result, you will be able to keep your name on the market and maintain an active relationship with your audience.

Among the most popular options are MailChimp, Constant Contact, and Campaign Monitor. These platforms provide you with a variety of features that can be used for creating newsletters and HTML templates for emails. Another option is Drip, which is a CRM-focused email marketing solution that helps you automate email campaigns with the help of email workflows.

Project Management Solutions

When running an online business, you will often find yourself working on several tasks simultaneously. For example, you might need to work on new blog posts while brainstorming ideas for new product lines or planning a special offer. In this case, you should find a project management tool that will help you manage all tasks and provide you with valuable analytics.

Trello is an app that allows you to create different boards for each project and divide them into different lists with cards. Apart from keeping all tasks organized, Trello also allows you to view reports that include your team’s progress and overall productivity. Another option is Asana, a cloud-based project management app that enables users to organize their workflow and create task lists that can be shared with team members.

SEO Tools

As an online business owner, SEO tools will help you optimize your website’s visibility in search engine results pages (SERPs). The platform will allow you to monitor keyword rankings and identify high-ranking keywords so that you can determine which content can rank higher in SERPs based on search engine data.

One of the most popular SEO tools is Ahrefs, which provides users with data on their website’s backlinks, traffic sources, keyword rankings, and top content pages. Another option is SEMrush, a comprehensive SEO web app that provides users with insights into their competitors’ traffic sources and keywords rankings. Yet another option is Linkody, which enables you to compare different websites’ link profiles to identify the best sources of backlinks for your website.

Content Marketing Tools

To grow your business, you need to create more content that will attract potential customers and engage them in your brand identity. However, writing content requires not only time but also knowledge about how to create engaging pieces that will bring traffic to your website. To make things easier for yourself, you should invest in content marketing tools that will help you create visual elements for your content such as infographics or animated videos.

There are numerous tools that allow you to create infographics without any design skills. One of the most popular options is Easel.ly, which allows users to create infographics based on their own data by choosing different shapes, adding text boxes, and uploading images. Another popular option is Venngage, which provides users with access to more than 10,000 infographic templates that can be customized using different fonts and colors. You can also consider Canva for creating Facebook cover photos or invitations for events. The app also provides users with quick tips on how to make effective visuals for Facebook ads and other social media channels.


As an online business owner, you should find tools that will improve the way you manage your business operations if you want to ensure its success. By automating some repetitive tasks and maintaining an active relationship with potential customers via email newsletters and social media channels, you can significantly increase your company’s profits and acquire more clients over time. Good luck!

PKI-Security Engineer & security blogger at gbhackers.com. She is passionate about covering cybersecurity and Technology.

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