Email Hygiene – Things To Do Before Sending Out An Email

When you compose an email, what do you do before? If you can’t tell, this article on email hygiene and things to do before sending out an email is for you. 

Do you have your audience in mind at all? Is it appealing to your customers? Is there a problem with sending the email? Have you given any thought to the number of inactive subscribers as well as active ones? Where do you stand with the cleanliness of your email list? You invest significant effort into producing an engaging email that you are confident will get your reader’s attention.

Because you want to accomplish your aim, which is to connect and communicate with your subscribers to win their trust, it is only regular that you would have concerns of this kind. 

When it comes to digital marketing, the most effective strategy is known as email marketing. The marketing charts provide evidence for this assertion. Experts conducted a study in September 2014 and found that email marketing is the most successful strategy for marketing, particularly in Singapore. The amount of individuals who have access to the internet in Singapore is said to be the highest of any country in Southeast Asia. This demonstrates that individuals from the nation are the most likely to check their email after it has been sent. This aspect demonstrates why the generation of emails is necessary for your email marketing plan.

Suppose you are going to be launching an email marketing campaign. The software for marketing automation is already up and running, and you have your mailing list prepared, but your email is still cooking in the oven. You scrambled to write an email to meet the deadline even though the campaign launch was just around the horizon. You didn’t even attempt to check. The outcomes were a significant source of dissatisfaction. Even after opening it, no one responded to the email you sent. The campaign was a miserable failure. You may include the message you wish to deliver to your subscribers in emails you send them. And if it is not done correctly, all of the time and work you put into writing the email will be for nothing.

How will you decide whether or not your email is complete and ready to be sent? Before you send off your email, here is a quick checklist to go over:

A fascinating subject line

Imagine the subject line of your email as the greeting someone will see when they open it. It comes before anything else. The subscriber will be privy to this information. It is a factor that decides how many people open your email. According to a professional poll, 34 percent of respondents chose to open an email based on its subject line. If the subject line of your email is uninteresting or uninspiring, there is a good possibility that clients will not read it.

It would be best to consider how easily customers could read your subject line on various devices (Mobile Phones, tablets, and Personal Computers). You must check that the whole subject line is shown correctly across all devices.

No broken links

Your email is shaped by the purpose that you have specified. In order to accomplish this aim, you will need to click or touch on a link. Imagine that you want your reader to sign up for the webinar that you are hosting. You decide to construct an email marketing campaign centered on achieving that objective. Keeping this information in mind, you purposefully positioned the link to the webinar in the middle of the last paragraph of your email.

What would occur if the link you included in the email did not function properly? Are you capable of reaching your objective? Because of this, you must double-check any links in an email you send. Make sure it’s not broken. It should also come equipped with the appropriate tracking tool, allowing you to track the clicks you get.

No broken images

You must review the photographs that are attached to your email since specific email clients may ban certain images. Does the subscriber’s email client support the inclusion of images? If this is not the case, you are obligated to lead your reader through the whole message, regardless of whether or not you use photographs.

Alt Text: On

ALT Text, also known as Alternative Text, should be contained in a document to account for the fact that email clients prohibit specific pictures. In this manner, the photograph’s subject matter will still be conveyed to the reader even if they cannot see the image.

Check the templates for accuracy.

Admit it. You may have utilized email templates in your email marketing efforts, but it’s also possible that you haven’t. It would be best to verify that you have thoroughly verified all of the emails in which you have used templates. You don’t want to seem foolish in front of your subscriber since you value their business.

Ensure your email does not include the phrases “Insert Text Here” or “lorem ipsum” anywhere in it. If it does, delete it immediately. When you make a mistake of this type, you will likely damage your subscriber’s faith in you.

No grammatical errors, spelling mistakes, or typographical mistakes

No one is without flaws. This is why you need to review the content of your email twice before sending it. People tend to be judgmental, and you have no way of knowing whether or not one of your subscribers is a self-proclaimed “grammar nazi.” Ensure that your work has been reviewed and reread and that your email does not include typographical, spelling, or grammatical errors. Like the templates, it has the potential to cause you to lose the confidence of your subscribers, and it also has the potential to result in the loss of subscribers.

Personalization

People like to communicate with others; therefore, if the tone of your email is robotic, they will assume that you are also an automated system. And if they do, then it’s over between the two of you. Please use the information you gathered from them to customize the email you send them.

Have you ever wondered why Google updates its logo on your birthday? This update is because they are giving it their special touch. The same may be said for your subscriber. Adding a subscriber’s name or other personalization to an email brings you closer to that person.

Final thoughts:

Email hygiene encompasses more than just organizing your email list in any way, shape, or form. It requires clearing up any mess that you may find in the email that you are creating. You must check your email using the checklist that is located above.