The Green Bay Packers, Inc. has confirmed that its online merchandise store was hacked, leading to the theft of credit card data from over 8,500 customers.
The incident, which occurred on September 23, 2024, was discovered nearly three months later on December 20, 2024. An official notification was sent to affected individuals on January 6, 2025.
Details of the Breach
The breach was classified as an external system attack, suggesting sophisticated hacking methods were employed to infiltrate the Packers’ online store.
According to Meghan O’Connor, a partner at Quarles & Brady LLP and outside legal counsel for the organization, the stolen data includes not only credit card information but also names and other personal identifiers of the customers.
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The total number of individuals affected by this security lapse stands at 8,514, with 16 of those being residents of Maine. The Packers have taken immediate steps to notify consumer reporting agencies, per regulatory requirements due to the scale of the breach.
In response to the breach, the Green Bay Packers have committed to providing free credit monitoring and identity theft protection services to all affected individuals.
As per a report by the Office of the Maine Attorney General, this complimentary service will be available for a period of three years through Experian, a leading provider in the identity protection space. This move is intended to help mitigate the risks associated with the exposure of sensitive personal and financial information.
Customers who may have made purchases through the Green Bay Packers store are urged to monitor their bank statements closely for any unauthorized transactions.
The organization has also encouraged those affected to take advantage of the identity protection services being offered, which include regular credit reports and alerts for suspicious activity.
The Green Bay Packers have stated that they are investigating the breach thoroughly and enhancing their cybersecurity measures to prevent similar incidents in the future.
In an era where data breaches are becoming increasingly common, organizations across all sectors, including sports franchises, must prioritize the protection of customer data.
As fans and customers await further details, the Packers’ commitment to transparency and customer care remains paramount. The franchise is determined to restore trust among its loyal supporters during this challenging time.
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