Digital marketing is continually evolving, but arguably never quite as quickly or as radically as it has done since AI — and specifically, LLMs — became part of everyday life.
Today, many companies that have found prior success through their traditional SEO efforts are discovering that they’re no longer getting quite the same results as they’re used to.
When the winds of change arrive, drawing on the marketing experience of those who have been there, done that, is key to finding success in the new digital marketing climate.
Enter fatjoe, a marketing company that has evolved alongside the implementation of AI.
They still offer all their traditional SEO services, but in addition, they now offer a range of AI SEO marketing services that have been designed to get LLMs and AI sources talking about your brand.
But offering services is one. Do they get results? Are there AI SEO services worth your money? In this review, we’ll take a closer look at fatjoe and their AI SEO offerings, outlining the pros and cons before eventually making a judgement call about whether it’s the right choice for your business.
Understanding fatjoe
If you have some history with SEO agencies, then there’s every chance you’ve heard of fatjoe.
They’ve been offering link building and other SEO services since 2012, and over the past 13 years have made a name for themselves by offering quality, scalable search engine optimization services at a price that won’t break the bank.
Unlike other brands, they’ve maintained a commitment to routinely updating and improving their services, ensuring that they continue to deliver excellent results for their clients regardless of whatever SEO strategies happen to be in vogue.
What is AI SEO?
OK, so that’s the skinny on fatjoe. But what about AI SEO? What’s that all about?
You can think of AI SEO as the latest incarnation of the traditional SEO that we all knew and (mostly) loved.
It’s designed to meet the needs of the new digital marketing reality, in which more and more users are relying on Google’s AI overview and LLMs (like ChatGPT, Claude, and Grok) to get the information that they would have previously gotten from SERPs (Search Engine Results Pages).
With fewer users clicking through on the links that appear in Google’s search results, AI SEO offers a way for brands to get their name mentioned in the arena where today’s users are now getting their information.
For example, let’s say you’re marketing a dental practice. With traditional SEO, you’d put together an SEO strategy designed to make the dental practice’s website appear as high up on Google’s results page as possible.
With AI SEO, the focus is on getting Google’s AI Overviews, ChatGPT, and other LLMs to mention your brand in their answers.
Traditional SEO is far from dead, and you should still be investing time, effort, and money to move up Google’s rankings.
But by investing in AI SEO, you’ll be putting your brand in strong contention to snag potential customers among users who use AI overviews as part of their customer journey.
fatjoe’s AI SEO Services
fatjoe currently offers three core AI SEO services. They note that the best results tend to come when a mixture of all three services is used, rather than relying on a single service to do all the heavy lifting.
Let’s take a closer look at each and why they work.
Digital PR Campaigns
The more authoritative a link, the more likely it is that AI will pay attention. fatjoe’s digital PR campaign service offers high-quality links in well-respected digital publications.
They’re designed to tell LLMs that your brand is to be trusted since, well, it appeared on this leading publication.
Brand Mentions
Digital PR campaigns provide high-quality links from authoritative sources. Brand mentions, meanwhile, allow brands to acquire the in-depth positive reviews that LLMs look for.
They help drive positive sentiment about your brand in the direction of Google AI overviews, ChatGPT, Claude, and others.
Community Mentions
LLMs draw their responses from a wide variety of sources, including Reddit and forums related to the search query.
Ever wondered why ‘Reddit’ often appears at the end of an autofill search when making a query? It’s because people — and now LLMs — trust Reddit as an authentic, reliable source.
fatjoe’s community mentions service ensures your brand receives positive mentions in the spaces where LLMs go looking for their answers.
The Pros and Cons of fatjoe’s AI SEO Services
Pros:
Innovative AI SEO
fatjoe’s AI SEO services are new, modern, and designed to meet the new AI digital climate.
With a long history of success in the digital marketing game, you can trust that the brains behind fatjoe have worked long and hard to figure out the best way to get LLMs talking about your brand.
There aren’t too many agencies offering these yet, either, so taking action now might just put you ahead of the curve (and your competitors).
Fast Turn-Around Times
The faster you can get your AI SEO strategy going, the better. fatjoe’s turnaround times are impressive, ensuring that you can quickly begin feeding LLMs with the good stuff about your brand.
Affordable
fatjoe has long had a reputation for being affordable without compromising quality, and their AI SEO services stay true to those values. It’s a way to get AI talking about your brand without breaking the bank.
They Also Provide Other SEO Services
fatjoe also offers other SEO services. You can combine traditional SEO with their AI SEO services for a well-rounded digital marketing approach, without having to bounce around multiple agencies.
Cons
Limited Personalization
When you hire fatjoe, you’re essentially hiring them to take care of your AI SEO tasks for you, which means there’s limited personalisation. If you have something specific in mind, then it might be the best fit.
So, Should You Use fatjoe’s AI SEO Services?
We certainly think so. Their AI SEO services are innovative, affordable, and might just be what allows your brand to make a smooth transition into the AI era. To us, that makes it a no-brainer.





