Facebook introduced a new tool dubbed off-Facebook activity to control and view the apps and websites that send information to Facebook about your interest and activity.
This tracked information allows social media networks to push targeted ads based on user browsing habits.
With the new tool users, you can see hundreds of websites and apps that share the data to Facebook, with the tool you can also disconnect the data shared.
Facebook has several business tools like Facebook Pixel, Facebook social plugins, and Facebook Login that let’s business to find who might be interested in their products and services.
Let’s consider a user seeing electronics products in a website that contains Facebook tracking cookies inserted, then once the user returns to Facebook they can see the same product ads within Facebook.
With the inserted session cookie the data exchanged between Facebook and the vendor website, so you will be getting the targeted ads displayed.
The new tool you can gain complete control of the data shared by the apps and websites to Facebook through business tools and you can disconnect them.
The tool is now available only in Ireland, South Korea, and Spain regions, the social media giant said in upcoming months it will be available to everyone.
Once the tool available in your region you can find it under the setting area of your Facebook. By navigating to your Off-Facebook Activity, you can see the list of apps that shared your activity.
The tool gives you control to clear history and to turn the activity in the future for certain apps and websites.
According to Facebook, if you clear then, we’ll remove your identifying information from the data that apps and websites choose to send us. We won’t know which websites you visited or what you did there, and we won’t use any of the data you disconnect to target ads to you on Facebook, Instagram or Messenger.
The new tool is to clear the browsing history that collected outside of Facebook and its apps.
“While the technical costs for this project were high, we are glad we can give people more control over the information that businesses and organizations share with us. This tool is a first not only for us but also for the industry, which means it’s very much version 1,” Facebook said.
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