OpenAI Launches SearchGPT Prototype

San Francisco, CA – OpenAI has announced the launch of SearchGPT, a groundbreaking prototype designed to revolutionize how users search for information online.

This innovative tool combines the advanced capabilities of OpenAI’s AI models with real-time web data to provide users with fast, accurate, and timely answers.

Initially, SearchGPT will be available to a select group of users and publishers for feedback, with plans to integrate its best features into ChatGPT.

Designed to Give You an Answer

SearchGPT aims to streamline the often cumbersome process of finding relevant information online. Traditional search methods require multiple attempts and significant effort to yield valuable results.

SearchGPT addresses this by delivering up-to-date information directly from the web, with clear links to relevant sources.

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Users can engage conversationally, asking follow-up questions that build on shared context, much like a natural conversation with a knowledgeable person.

Partnering with Publishers and Creators

OpenAI is committed to fostering a thriving ecosystem of publishers and creators. By highlighting high-quality content in a conversational interface, SearchGPT helps users discover publisher sites and experiences, thus offering more choices in search.

This initiative aims to enhance search’s traditional role as a foundational tool for publishers and creators to reach their audience. Nicholas Thompson, CEO of The Atlantic, expressed his enthusiasm for the project, stating,

“AI search is going to become one of the key ways that people navigate the internet, and it's crucial, in these early days, that the technology is built in a way that values, respects, and protects journalism and publishers. We look forward to partnering with OpenAI in the process and creating a new way for readers to discover The Atlantic.”

Enhancing Publisher Engagement

SearchGPT is designed to help users connect with publishers by prominently citing and linking to them in search results. Responses feature clear, in-line, named attribution and links, allowing users to quickly engage with more results displayed in a sidebar with source links.

OpenAI has partnered with publishers to build this experience and continues to seek their feedback.

In addition to the SearchGPT prototype, OpenAI is launching tools for publishers to manage their appearance in SearchGPT, giving them more control over their content.

Importantly, SearchGPT focuses on search and is separate from training OpenAI’s generative AI foundation models. Sites can appear in search results even if they opt out of generative AI training.

OpenAI is eager to learn from this prototype and share findings with publishers and creators. With SearchGPT, OpenAI is poised to redefine the search landscape, making it more efficient, engaging, and beneficial for both users and content creators.

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