Verizon DBIR Report: Small Businesses Identified as Key Targets in Ransomware Attacks

Verizon Business’s 2025 Data Breach Investigations Report (DBIR), released on April 24, 2025, paints a stark picture of the cybersecurity landscape, drawing from an analysis of over 22,000 security incidents, including 12,195 confirmed data breaches.

The report identifies credential abuse (22%) and exploitation of vulnerabilities (20%) as the predominant initial attack vectors, with a 34% surge in vulnerability exploitation, particularly through zero-day exploits targeting perimeter devices and VPNs.

This alarming trend underscores the urgent need for organizations to adopt multi-layered defense strategies, including robust password policies, timely patching, and comprehensive employee training, as emphasized by Chris Novak, Vice President of Global Cybersecurity Solutions at Verizon Business.

Ransomware and SMBs Under Siege

A significant finding from the 2025 DBIR is the 37% year-over-year increase in ransomware attacks, now present in 44% of breaches.

Small and medium-sized businesses (SMBs) bear the brunt of this menace, with ransomware implicated in a staggering 88% of breaches affecting these organizations.

Despite a drop in the median ransom amount paid down to US$115,000 the financial burden remains crippling for SMBs, often lacking the resources for advanced cybersecurity maturity.

However, there is a silver lining, as 64% of victim organizations resisted paying ransoms, up from 50% two years ago, signaling a growing defiance against cybercriminals’ extortion tactics.

Craig Robinson, Research Vice President of Security Services at IDC, noted this dichotomy, highlighting Verizon’s pivotal role in educating the public on attacker motives and techniques to boost global cyber readiness.

The report also reveals a doubling in breaches involving third parties, exposing vulnerabilities in supply chain and partner ecosystems that cybercriminals increasingly exploit.

Human error continues to play a critical role, with social engineering and credential abuse showing significant overlap, further amplifying risks.

Industry-specific insights paint a grim picture for sectors like Manufacturing and Healthcare, which face a sharp rise in espionage-driven attacks, while Education, Financial, and Retail industries grapple with persistent threats tailored to their operational environments.

For SMBs, the disproportionate impact of ransomware is a clarion call to prioritize cybersecurity investments despite limited budgets.

Verizon’s 2025 DBIR serves as a critical wake-up call for businesses worldwide to fortify their defenses against an evolving threat landscape.

The report advocates for proactive measures to safeguard digital assets and protect customer trust, especially for SMBs struggling under the weight of cyber extortion.

As cyber threats grow in sophistication, leveraging insights from such comprehensive analyses becomes indispensable for organizations aiming to navigate the complexities of a digital-first world.

With actionable recommendations and a clear-eyed view of current risks, the DBIR offers a roadmap for resilience, urging businesses to act swiftly to mitigate the devastating potential of data breaches and ransomware attacks before they strike.

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