Saturday, December 2, 2023

What Are Signs of A Trustworthy Business Website?

Everyone knows that you shouldn’t believe everything on the internet, but how can you tell who to believe? Since having a website for your business is one of the most effective ways to add value, it is vital to establish the company as an authority. To do so, the website must give an impression of trustworthiness. Read on and see if your business website fits the bill:

1. Limited Ads

It’s never a good sign when a website suddenly opens several pop-up ads the moment you click on it. Other than being annoying, it just shows that the business is only interested in making a profit out of the visitor count.

However, not all ads are bad. When used correctly, both visitors and site owners can benefit from them. Suitable ads can be found as banners that don’t detract from the web content and typically offer services and products related to the website’s business.

2. Updated Look and Design

If a website’s last blog post dates back months, it shows that there is not much activity from the business. This is why it’s best to post on your website’s news or blog feed consistently. An excellent alternative to this would be to post on your social media sites. The site’s copyright year should also be updated to reflect the current year.

Additionally, the website’s design must also be considered. Strategic placement of a well-crafted online logo around the site is essential to reiterate the business’ brand and identity. As for photos, they should depict unique elements that come from the business, not free-to-use images like clip art.

3. Grammar and Spelling

A quick way to determine trustworthiness is to check for any grammatical or spelling mistakes. Too many can indicate that this website’s content has not undergone quality checking. If the copy hasn’t been proofread, you can bet that the information it provides may not have come from trusted sources.

4. Social Media Presence

You can add social media widgets to your website so visitors can see who your followers are and how many the business has. Seeing whether or not anyone they know also follows you and having a large enough follower base can let visitors recognize that you’ve earned the trust of many loyal customers, building up the business’ reputation.

5. Physical Address and Phone Number

It’s easier to trust a business website that has an address listed on its contact page. It tells site visitors that your business has an office they can go to, and if your sale transactions happen completely online, it lets them know where you’re operating from.

Similar to a physical address, having a phone number on the site assures visitors that if ever online communications fail, they can always call to speak with a real person on the other end. Even small enterprises should be able to provide a mobile number in the absence of an office.

6. Security and Trust Certificates

Lastly, a good business website is secure, often by having a padlock sign on your web browser’s search bar. They also have trust seals from payment software when you checkout during online shopping.

Not all websites are created alike, and ensuring the presence of all these signs can be a tall order. But these can protect you from getting scammed or spreading misinformation. Moreover, if you’re an entrepreneur in building a business website, following the signs can help your brand look more professional to your customers.


Latest articles

Cactus Ransomware Exploiting Qlik Sense code execution Vulnerability

A new Cactus Ransomware was exploited in the code execution vulnerability to Qlik Sense...

Hackers Bypass Antivirus with ScrubCrypt Tool to Install RedLine Malware

The ScrubCrypt obfuscation tool has been discovered to be utilized in attacks to disseminate the RedLine Stealer...

Hotel’s Hacked Logins Let Attacker Steal Guest Credit Cards

According to a recent report by Secureworks, a well-planned and advanced phishing attack was...

Critical Zoom Vulnerability Let Attackers Take Over Meetings

Zoom, the most widely used video conferencing platform has been discovered with a critical...

Hackers Using Weaponized Invoice to Deliver LUMMA Malware

Hackers use weaponized invoices to exploit trust in financial transactions, embedding malware or malicious...

US-Seized Crypto Currency Mixer Used by North Korean Lazarus Hackers

The U.S. Treasury Department sanctioned the famous cryptocurrency mixer Sinbad after it was claimed...

CISA Warns Hackers Exploiting Wastewater Systems Logic Controllers

In a disconcerting turn of events, cyber threat actors have set their sights on...

API Attack Simulation Webinar

Live API Attack Simulation

In the upcoming webinar, Karthik Krishnamoorthy, CTO and Vivek Gopalan, VP of Products at Indusface demonstrate how APIs could be hacked.The session will cover:an exploit of OWASP API Top 10 vulnerability, a brute force account take-over (ATO) attack on API, a DDoS attack on an API, how a WAAP could bolster security over an API gateway

Related Articles