Cybersecurity solutions are continuously expanding to meet the growing need for prevention and protection. Global companies are facing new challenges every day, with hackers crafting sophisticated attacks that threaten brands for financial gain or ideological motives.
The impact of cybersecurity attacks is felt not only by corporations that lose their competitive edge and experience reputational damage. Attacks on the government represent national security risks and political damage, while the effects on critical infrastructure lead to the erosion of public trust.
The addition of artificial intelligence to the game seems to create more problems that bring solutions. For now, the lack of regulation on AI allows any parties to engage in disinformation and other types of attacks. The World Economic Forum states that entrepreneurs must shift their priorities and put security in the first place to navigate issues.
The WEF discusses further challenges in the Global Cybersecurity Outlook for 2025, so let’s examine what companies should prepare for.
How the Adoption of AI Brings New Problems
Companies’ rapid adoption of artificial intelligence exposes them to new vulnerabilities, as they lack the cyber resilience for the tool. AI is biased according to the data it consumes, and its ethical issues have yet to be solved.
Integrating AI means changing models to specific company situations and hiring experts and domain specialists. At the same time, businesses must prioritize data security and integrity to avoid breaches in how AI handles data.
That’s why companies need a reliable cybersecurity services provider. With an adequate incident response and guidelines on compliance and risk management, businesses can assess their security and check if AI introduction is safe at the moment.
How Geopolitical Disputes affect Software
The past years have been challenging, as continuous conflicts led to ransomware threats that affected people’s trust in organizations. At the same time, hacker groups launched coordinated attacks targeting government operations.
According to the World Economic Forum, 60% of organizations believe these conflicts interfered with their cybersecurity strategies. CEOs observed increasing cases of espionage leading to loss of sensitive information. Moreover, they are concerned about future disruptions.
Businesses can navigate challenges with a robust cybersecurity strategy. The plan should include implementing strong access controls and encrypting sensitive data. Therefore, investing in advanced cybersecurity solutions is the only way to maintain cyber resilience in times of uncertainty.
How Supply Chains become More Vulnerable
Supply chains have always been affected by various factors, from poor structure to customer demand. This time, software concerns have made them a problem in sustaining healthy cybersecurity. Third parties expose companies to more cyberattacks than in previous years.
In addition, the lack of visibility over the progress of a supply chain contributes to data breaches, phishing and ransomware. Social engineering, for example, allows hackers to impersonate trusted entities within the supply chain that are less obvious for employees to identify.
Considering the complexity of the supply chain, companies must perform an endless list of required tasks to protect it. For example, they must employ strict due diligence for vendors, create an incident response plan, and conduct regular data backups.
How Disparities Hinder a Fresh New Start
When we look at how prepared countries are, we can see why the number of cyberattacks is constantly increasing. Regions like Africa or Latin America lack the ability to respond to cybersecurity risks, as their infrastructure requires more investments.
On the other hand, Europe and North America are a bit more confident in their abilities to withstand cyberattacks. Unfortunately, this is not enough to sustain the modern threats. Companies fearing for their data and cybersecurity might not have access to resources and tools to safeguard their brand.
While solving this issue would require a coordinated effort from both the public and the private sector, every small business can contribute to a better cybersecurity outlook with enough investment. Spreading awareness on the issue is important for all actors in the business ecosystem.
How Regulations Hinder Progress
Chief information security officers (CISOs), the executives responsible for protecting company critical data, noticed how different regulations across jurisdictions confuse companies rather than help them. That’s because no baseline cybersecurity guideline offers secure guidance.
Too many rules and too few useful procedures have caused companies to improvise or ignore some regulations because they’re too strict. Governments might not understand how their inconsistent regulations and varying compliance standards allow hackers to exploit them.
Regulations need better implementation to help companies maintain compliance. Until that happens, following the recommendations of certified brands and setting certain standards can support a constant protection policy.
How the Shortage of Talent Affects Companies
Despite the introduction of AI, talented employees who can manage tools are always needed. However, the cybersecurity industry is one of the industries struggling with a cyber talent shortage, so it cannot meet its security requirements.
Of course, there are reasons for that, too. The outdated training and costly certifications might make even the best employees seek career alternatives. Moreover, the stressful work environments are not worth it for younger generations.
However, there’s nothing much more important than retaining talent. Companies that prioritize cybersecurity must learn how to keep their best employees to better navigate emerging threats.
Artificial intelligence doesn’t seem to be the ideal solution for now, as someone must regulate it and feed it data according to every specific business. Investing in professional development, offering mentorship programs, and building employee engagement is essential to continuing to work with the best in the field.
Is your company ready for 2025 Cybersecurity Challenges?
The past years brought numerous challenges to entrepreneurs, especially in regard to cybersecurity, as risks grew. Hackers shaped their abilities to break through weak business security protection, and now organizations are barely catching up on the need for investment. That’s why the World Economic Forum’s publication encourages managers to focus on cybersecurity because problems like geopolitical conflicts, supply chain disruptions, and the lack of talent will contribute to their exposure to attacks.