How do you prefer to check the daily weather forecast? Do you wait for the local weatherman to broadcast weather updates on the daily news? Or do you reach out for your phone whenever you need any weather-related information? Most people would belong to the second category.
The Changing Face of Weather Technology
The remarkable transformation of weather technology has made it possible for you to access a wealth of weather data right at your fingertips. All you need is a steady internet connection and a reliable weather app. You no longer have to rely on readings from archaic instruments, such as rain gauges and barometers.
Instead, new-age weather intelligence platforms use sophisticated radar and satellite systems to collect weather data. This data is fed to supercomputers equipped with advanced AI-driven algorithms. This, in turn, has made it possible to accurately predict seasonal changes, as well as extreme weather events at the right time.
However, the benefits of weather data aren’t solely restricted to your personal life. Business owners, managers, and marketers are increasingly using weather-related information to make intelligent and optimal business decisions.
But generic weather forecasts about entire districts and cities are of little use to today’s business. As a business owner, you need access to more precise weather data in your specific location. This, in turn, has emphasized the need for entrepreneurs to invest in robust hyperlocal weather forecasting solutions.
But what exactly is hyperlocal weather forecasting and is it even worth the investment? In this blog, we’ll explore the answers to these questions and find out how hyperlocal weather forecasts can help your business thrive. Let’s get started.
Decoding Hyperlocal Weather Forecasts
Hyperlocal weather forecasting is just what it sounds like. It’s cutting-edge weather technology that provides you with accurate and timely weather data for specific neighborhoods, city blocks, and even buildings.
This is achieved by converting on-the-ground devices into virtual weather sensors. These on-ground sources include:
- Connected cars
- Smart dustbins
- Cellular towers
- Street cameras
For instance, changes or disruption in the transmission of cellular signals could indicate an impending storm, tornado, or other weather catastrophes. Likewise, connected cars can relay information about wiper and fog light usage, thus indicating the visibility index in a particular area.
Drones and airplanes can also be used to gather precise data about wind speed, precipitation, humidity, etc. The best part is that this data is available for individual neighborhoods and buildings instead of broader geographic perimeters.
For instance, ClimaCell’s hyperlocal weather forecasting site provides you with a wealth of information and updates for specific locations. As a business owner, you can use the site to obtain weather data for a specific business location, office building, mining site, construction site, farm, airport, etc.
Here’s a glimpse of the key metrics we found at ClimaCell:
- Air quality index
- Visibility index
- Wind speed
- Pollen index
Additionally, many weather intelligence platforms provide you with hourly temperature, wind, and precipitation data for any neighborhood. This can go a long way to help you understand how and when a storm or hurricane is going to affect your business.
Also, it helps city administrations alert residents and businesses about extreme weather events at the right time. It is now time for us to delve deeper into the benefits of using hyperlocal weather forecasts for your business.
The Importance of Hyperlocal Weather Forecasts
Traditionally, businesses in weather-dependent industries, such as agriculture, aviation, construction, transportation, etc., have used hyperlocal weather forecasts to optimize business operations and resource utilization.
For instance, when you have access to weather data for a particular construction site, you can evacuate or alert workers about extreme weather in a timely manner. When you know precisely if and when a storm is going to make landfall in your area, you can implement suitable measures to protect your employees.
Considering today’s erratic weather patterns, this type of information is useful for businesses across all industries. It empowers you to evacuate employees from office premises before a tornado or cyclone hits the locality. Likewise, you can also consult your insurance provider and upgrade your coverage plans well in advance.
The benefits of hyperlocal weather data aren’t just restricted to employee safety. Having access to this kind of data lets you implement suitable measures to maintain business continuity in the event of adverse weather.
You can provide employees with the necessary equipment, tools, software, and permissions they’ll need to remotely perform their jobs. Also, you can make alternate arrangements for natural resources, such as wind and water, that are crucial for your business operations.
Ultimately, this is going to help your business stay afloat during natural calamities and minimize the cost of recovering from various damages. This, in turn, can be instrumental in helping you generate more revenue despite adverse weather.
Thus, hyperlocal weather forecasts are gradually becoming indispensable for modern businesses. Whether you’re running a home bakery or global conglomerate, accurate and timely weather data for specific locations can help you make informed business decisions.
Have you ever used hyperlocal weather forecasting for your business? Share your experience in the comments section below.